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Good advice for Article Marketing |
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Article marketing is great. The traffic is highly targetted. Within a couple of days of posting on a high PR directory such as Ezinearticles, you can get a portion of the highly targetted SEO traffic filtering through to your own site.
However, in my opinion, this strategy is limited because the traffic drops off severely. Because the article hits the sandbox within a few days, the search engine traffic dries up.
And because your article quickly gets buried on the directory, hardly anyone will find it, let along click through.
In my experience, the traffic drops to less than 5% of the peak.
But what about the SEO value of the high PR backlinks, I hear you say?
Come on, do you seriously think that Google looks at 30, 50 or more backlinks all coming from the same 1-4 directories and places anywhere near the same value as even a handful of natural links from many different websites?
In my opinion, you should capture the article traffic in the form of an opt-in page with nowhere else to navigate.
And just put a few articles per site on the directories, maybe 30 tops. Put the rest of them as content on your own site. As long as you are aiming for the long tail then you will get way more traffic in the long term compared to fighting for the crumbs that the directories will give you.
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