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Wrting sales letter E-mail
Here's a simple formula:

Introduction: Capture your visitors attention
and decision to invest time in reading your letter.

Body: Hold on to your visitors attention by tapping
into their emotions, presenting benefits, proof,
credibility, etc

Overcome Objections: Why would they not buy from you?
Overcome those reasons and close them.

Close: Close them by tapping into their inside/hidden
emotional desire for getting your product. What's the
real reason they want your product?

Big Close: They could leave forever, so go for the
jugular and close them hard.

Guarantee: Make it an offer they cannot refuse

PS - Close them again and perhaps bring up something
that was not stated at all in your entire letter.

Close them again!

Here's a good formula.

1. Say something that gets attention.

2. Tell them why they should be interested.

3. Tell them why they should believe what you are saying is true.

4. Prove it is true.

5. Itemize and describe all benefits.

6. Tell them how to order.

7. Tell them to order now.

Another Sales Letter Format

When you're writing a sales letter it helps enormously to have a blueprint to follow.

Here is a simple, proven online sales letter format you can use...

1. Prehead (more in long headlines vs. short headlines)
2. Headline (Usually red 20 point Tahoma or something similar)(more in 4 eyeball sucking headline secrets and headline secrets)
3. Subheadline
4. Photo ("action" photos will usually get a higher response)
5. Opening line with large dropcap (more on opening lines in sales copy)
6. Story or very compelling opening paragraphs (more in secrets to using stories in sales copy)

These first 6 components to a sales letter are vital. Split testing changes to these will usually bring you the greatest response.

7. Introduce the credibility of your speaker (this could be anywhere in the copy but it is vital).
8. Establish your prospect's desperate need for your product (also could be anywhere)
9. Introduce your product as a solution
10.Bullets (write your bullets first)
11.Testimonials to support bullets (testimonials in sales copy: placing them for maximum sales)

12.Bonuses (or they could be later in the copy)
13.Establish value by comparing your product's price to other higher priced options
14.Compelling guarantee
15.Call to action
16. P.S. with another compelling reason to act now.
17. P.P.S. you can use for additional testimonials.

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