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How to Write an Article E-mail

If you are going to spend your precious time writing articles to gain traffic to your web site they must appeal to both the search engines and your potential readers. Therefore this article will discuss the research you must do even before writing the article, then provide an outline on how to actually write it.

What to do before writing your article:

1. Choose a topic

Your goal is to write on a topic where you solve someone's (or your own) problem i.e.

-7 reasons to use articles to market your web site
-How to write an effective article
-How to market your articles to boost your web traffic

Sometimes it's difficult to come up with a topic that you feel inspired to write about. I usually write about some problem I've come across while working with my web design business. It could be a design problem or something related to it such as marketing or hosting. Then after having solved this problem I feel comfortable writing about it. I also feel good that this article will then help others that may have struggled with the same problem.

If I still don't have a subject I feel passionate about, I will visit forums, read online newsletters or magazines related to my field of interest. I may also talk to friends in the same business. They often share some of the problems that they have encountered.

2. Keyword research

Another goal of article writing is to make your article search engine friendly. This means including searchable keywords that search engines will spider. Therefore researching appropriate keywords before weaving them into your article is crucial.
Use the keyword suggestion tool at http://www.digitalpoint.com/tools/suggestion/ to find which words or phrases are searched on most often. It will display the top results for both overture and wordtracker. The numbers differ because overtures data is based on more searches whereas wordtracker differentiates between single and plural forms of the word or phrase.

Include your researched keywords into your article being careful not to repeat them so often that it won't read smoothly. You want to your article to appeal to your readers also.

3. Article length - begin with just writing out your article without worrying too much about the length. It's more important to let all your ideas flow out of your mind first. If you think it's getting too long split it up into two or more articles. It's often easier to write a short article of 500 words than one of 1000 words.

Most article publishers prefer articles between 500 to 800 words and will not accept articles any longer than that.Others prefer longer articles over 800 words so check with the publisher before you submit your article for publication.

You can easily check how long your article is by placing it in MS Word. Then go to "tools" - "word count" to get a read out of the length.
how to to write the actual article.

1. Create an outline for your article

Your article should include a headline, introduction, body,conclusion and resource box.

Headline - make this as catchy as possible because your reader will read this first then decide if he or she will continue reading the rest of the article. i.e."7 Highly Effective Ways to Gain Instant Traffic to Your Web Site".

Introduction - introduce the problem you will be discussing in your article or write a short story of your experience with the problem.

Body - discuss all the solutions to the problem you outlined in the introduction. Break up each point into separate paragraphs and keep them to about 5 lines. You may want to create a sub-heading for each point. This makes it easier to read as most people will scan your article when reading it online.

Conclusion - this should include a brief summary of your article and a call for the reader to take action. i.e. "Be sure to include article marketing as one of the top strategies for promoting your web site. It's a self generating marketing machine that produces a constant flow of visitors".

Resources - I sometimes include this section if I haven't included it already within the body of the article. I want the reader to quickly access the resources without having to re-read the article.

Resource box - this is the place you can safely include a little about yourself and your business plus provide a link to your web site or newsletter (see my resource box below). This provides an opportunity for readers to visit your web site, learn more about your product or services and/or subscribe to your newsletter. The box should be a maximum of 6 lines.

Write with style - write in an informal style, like you would explain your topic to a friend. Don't worry too much about correcting mistakes or how it sounds. This may interrupt the flow of thoughts you want to write about. You can always correct them later.

3. Take a break

After you have written the article, come back to it after several hours, a day or several days. This will enable you to take a fresh look at it, find new mistakes or even want to rewrite a paragraph or two to make it flow better.

4. Check your article

After writing your article, run it through a spell checker first, then read it through a few times to check for spelling mistakes the spell checker may have missed and to correct the grammar and punctuation. Make sure it flows well by clearly identifying the problem, providing a solution and concluding with an action step or steps. Get someone else to read it over. Often they will find the mistakes that you missed.

5. Format your article

You will need to format your sentence length at 60-65 words per line before submitting it for publication. This will enable people to read it in their email software. If the sentence length is longer than this the article may break up making it impossible to read.

I use Ezy Ezine Ad Formatter to effortlessly format my articles before submitting it to online publishers. If it's not the correct length it will be rejected.


If you consistently write an article every week or 2 weeks and submit it for publication you will soon generate a steady stream of traffic to your web site for years to come.

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