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How to Write Articles for Profit E-mail

There is a very simple article formula that anyone can follow to create good articles. This formula will work regardless of what topic you plan to write your article about.

1. Decide what type of article you want to write.
The easiest, and most effective types of articles to write are lists and how-tos.
With a list article, you simply write a list of things. For example:Five Ways to Make More Money Online.
With the how-to article, you write down the steps for doing something. For example: How to Plant Roses for Bigger Blooms.These are only examples, but they can give you an idea.

2. Start with a compelling title.
The headline is actually the most important part of your article if you want to get read. A compelling title for your article will determine whether the reader decides to read your article or not. The easiest way to help you create good titles for your articles is to visit some article directories and do a search on your topic. Choose
several titles for your swipe file, and use these titles to help you create your own titles.

3. Create an outline.
Once you've found the title of your article, then you want to write the bullet points. Try to keep your bullet points between four and seven. The more bullet points you have, the longer the article will be.
Most publishers prefer an article that's around 500 - 800 words. Anything longer, and you might want to consider turning it into a report. To help you get started, we'll write a sample article here. My title will be: Top 5 Internet Marketing Methods My bullet points will be:
a. Joint ventures.
b. Search Engines.
c. Articles.
d. Free ebooks.
f. List building.
Now, these are methods that all work for me, but I could have chosen any five as long as they are effective. Remember, you are trying to offer your readers value here, as well as build credibility, so you want to offer your readers good information. Give them a taste of what's available at your website so that they want to visit your site after they read the article.
You want to be as specific as possible about your bullet points. It's very easy to get off track. In this case, we're writing a list article, so in the next step, I'll explain each method in two to three sentences.

4. Write several sentences explaining each point.
Once you have your title and bullet points, it's time to explain each point. Notice that we haven't written a beginning or conclusion to the article because this comes later. Beginnings and conclusions are basically summaries of your writing piece, and you can do a better job of communicating your major point by writing these last. You can write it any way you want. I have found though, that writing my beginnings and conclusions last helps me to write better articles. Now, with each bullet point, you want to write an explanation. So, under each of my first bullet point, I wrote the following:a. Joint ventures.
Joint ventures are a short/long term marketing strategy where you find other publishers to market your products and services for a share of the profits. This allows you to build relationships with these partners, as well as giving you an opportunity to access that publisher's customers. This can be a very effective marketing strategy because it gives you a large market for your products and services immediately. This is just an example. Once I've completed the first bullet point, I would move onto each of the other bullet points to explain each one.

5. Write a beginning and a conclusion.
Although your beginning and conclusion are similar, they are not exactly the same. With your beginning, you want to let the reader know what your article is about. You want to write several sentences summarizing your article. Keep in mind that if the publisher only displays the first few sentences of your article, that it will probably be your beginning. Use your beginning to briefly, and clearly, explain your article.
Some sites you submit to will only include a summary of your article, not the entire article. Because of this, you want to make sure you write a good summary of your article at the beginning. Your conclusion should tie up what your article in much the same way. I also try to include some type of additional tip here that readers may find helpful. Example beginning:
Although there are many ways to market your business on the internet, there are five marketing methods that will bring you the most results once you learn how to use them. Best of all, they're free to do. Forget about FFA pages, free classifieds, and submitting to hundreds of directories. These methods of marketing are classic, and you can always use them to make more money from your business. Example conclusion: If you include these five marketing techniques in your marketing plan, and you apply them consistently, you'll see a dramatic increase in both your traffic and sales. Not only will these marketing techniques save you a lot of money because they are all free to do, but they are highly effective, no matter what type of business you own.
Again, these are only examples of how you can create a beginning and conclusion to your article.

6. Write your resource box.
The resource box is basically your advertisement in your article. You want to offer something to pull the reader to your site, an incentive. This can be an ezine subscription, a free ebook, software, or some other incentive to get the reader to visit your site.
Once you have the reader on your site, capture the name and email address so that you can contact this person again. The point is to give your reader a reason to want to visit your site. Make sure that you format your resource box to the proper length. It should be no more than 65 characters wide, and no more than five to six lines deep. Some publishers prefer a resource box that is shorter than this, so make sure that you read the guidelines for the site that you are submitting to.
Don't include more than one or two links, and don't write an autobiography. No one is interested in how old you are, or how many children you have, or that you are an ethusiast at something. Article writing isn't about promoting your hobbies; you're promoting your business.

7. More Article Writing Tips
a. Include some type of resources for your readers.
Many of the articles I write are simply resources I believe would help my readers. This type of article is very effective because it builds trust between you and the reader. By offering something free up front, you are providing more value for your reader, and this will create more credibility with your reader. Just make sure that the resources you offer are useful and valuable.
b. Check your links.
If you include any type of links in your article, make sure that you check to make sure that they work. If possible, copy and paste the links into your article rather than typing them in. This way, you already know that the links work correctly. Avoid using links for affiliate programs or any other sites you own. Save these for the resource box.
c. Check your spelling, grammar, and punctuation.
The easiest way to check the flow of your article is to read it out loud. This will help you smooth out the rough spots, and you can actually find about 70 percent of your punctuation mistakes. If you don't spell very well, have someone read your article who does. You can bet your last buck that someone out there who fancies himself/herself to be the arbiter of netiquette will write you a nasty email to tell you used the wrong word, or spelled it wrong.
Pay attention to these kinds of emails, but take the advice with a grain of salt. There are a lot of lonely people out there on the internet that are simply looking for someone to talk to. Remember that you are in business, and although you want to make sure that you answer any questions readers ask, don't let your ego get bruised here and say something you might regret later. It's better to simply not answer abusive emails like this and move on.
d. Format your article.
You can use our free tool to give you a word count, as well as format your article to the right width:
http://www.fwointl.com/FWOFormatter.html. Keep in mind that most publishers are looking for articles that are around 500 to 800 words, but if your article is really good, it will get published anyway. (Please note that formatting your article 65 characters wide only applies to article lists. Most article directories will want your article to wrap naturally with hard breaks only at the end of your article).
e. Don't use shotgun marketing.
(This tip applies to article promotion, but it's important that you remember this.)
This is where you submit your article to every place that accepts articles whether or not they accept the type of article you write. The problem with this type of marketing approach is that all you do is basically irritate the editor. Your articles will get rejected. Even if you finally submit the kind of article the editor is looking for, he/she will reject your article because you've wasted so much of the publisher's time in the past. Read the guidelines for the site you are submitting to and follow them to the letter. This will give you a greater chance of success. Whether you are writing articles to promote, or articles to sell, your success will depend on two things: submitting to publishers who are looking for your types of articles, and writing articles people are interested in reading.
f. Make sure that your article is an article and not a sales pitch.
If you are blatantly promoting a product or service, it will show. The purpose of an article is to give readers a taste of what you have to sell. Don't try to sell readers on any particular product or service in your article. Save your promotion for your resource box.
g. Don't put affiliate links in the body of your article.
Most editors will reject articles like this. Save the anchor text, as well as the affiliate links, for the resource of your articles. When submitting to article directories, it's really better to just submit in plain text.

 
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