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Formula for articles with keyword E-mail
I use to be able to use my keywords in my articles 3-4 times and once in the title, but ezinearticles is cracking down. Now I usually use it 1-2 times and once in the title. I make sure I mention it once in the first paragraph and in the last. I also try to use variations of the keyword in the article as well as secondary keywords that I am targeting.
I try to write like I talk. I do use my primary keyword one time in the title, one time in the intro, and one time in the closing paragraph. Other than that I just try and sound natural. Using this I am on page one of Google now for over 1500 keywords including make money quick, make money at home, home based business for women, etc.

Most of this has come from article marketing, blogging and social bookmarking.

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