We want the reader to click on our ads, yes, but we also want to make affiliate sales. The
challenge to making both of them coexist is to have incredibly focused content and
structure it so that each article contributes towards selling the reader on the idea of
buying what you are promoting and at the same time, refine your AdSense so that you
can make money off the one-time search engine visitors.

Step 0: Read the Article

Ok, this is a non-step -go through the article once so you have an idea of what it is about

– this will help in rewriting it later.
Step 1: Change the Headline

Keywords always come first, but can you change the headline to add something more
creative at the end? A headline must also be short to work well, so you’ll have to balance
that too.

Your best bet is to add a related keyword to the headline – for example, if the article is on
antioxidant supplements add the words healthy or health into the headline. And make
sure that it makes sense and isn’t gibberish.

Step 2: Add a subheading

The subhead, despite its notoriety in sales letters :) is actually quite useful in providing
focused, relevant information about the article to the reader. If you can write a 1-2 line
keyword-rich summary of the article, put it here.

Step 3: Rewrite the introduction paragraph

Most readers skim through the headline, the subhead, the intro paragraph and then race
down to the end to see if anything catches their interest. Depending on where your ads
are placed, you want them to at least read the first couple of paragraphs – and the only
way they are going to do that is if they can understand it quickly without thinking too
much about it.

If your intro paragraph is a bit obtuse (long-worded, difficult grammar, etc), rewrite it in
simple, plain conversational English. Not only will it change things around from an SE’s
perspective, but it will also help from a reader’s point of view.

With PLRPro’s articles you have a slightly difficult problem as their writing is pretty
good. In such a case, just reword the intro paragraph and don’t worry about changing too
much or too little. Think of a different way of putting across the same point, do it, then
move on.

Step 4: Insert Alternative Content (AC)

Until I find a better name for it, I’m going to keep calling it AC. If you’ve followed my
earlier advice, you would already have a set of images for your website. It doesn’t matter
if you have 10 pictures and 40 articles – you can reuse them or leave some of the least
important (least important in terms of searches and bid prices both) articles bare.

Another idea would be to include a link box in place of the picture – and then those links
could lead anywhere – to your affiliate’s site, to a ‘related’ page inside your site, to a
related article on another website, etc.

If you are using WordPress, there is a ‘related posts’ plugin that does this quite nicely.
You can also experiment with selling text links off your website or using the link ads
AdSense provides.

Still, its best if you provide some original, related AC in the article.

Ok, so whatever you’ve chosen (link to a video, links to internal pages, a picture, music
sheet), place it near the top of your article. Simple HTML / CSS will allow you to align it
so that the text wraps around the image / content section. Your AC should be near the top
and should be clearly visible.

Step 5: Rewrite the second paragraph

Less effort than before, but the principle is the same – read what is written, process it and
then rewrite it as you understand it. This is where college and all those hours of
paraphrasing academic papers come in handy :).

Step 6: Create headings in your articles

Slice and Dice – break up your article into 2-3 sections, give them headings and rewrite
the first few lines that go after each heading.

Step 7: Create a list(s) in the middle

Slice and dice again – break up a paragraph or two and turn it into a list – whether it is of
features, of symptoms, a checklist, etc.

Step 8: Rewrite the last paragraph

You’re almost done – go through the last paragraph (or the last two paragraphs if they are
short) and rephrase them again. Follow the tips given in the previous section for what
type of words to use, but basically as long as you stay on topic, use related keywords and
paraphrase, that’s all there is to it.

Step 9: Create a call to action at the end of the article

If the reader has made it this far (or as skipped down to the end), make sure that they
don’t just close the browser window – instead, get them to do something. This call to
action can be an AdSense block, or short note on an affiliate product (my favorite
strategy), or just a bunch of related links.

Step 10: Review

Take a couple of seconds to go through your rewrite – is the headline ok, does the
subhead make sense, does the new article have a conversational flow to it, things like
that. Make sure you haven’t missed out on anything and that you’ve formatted things
properly (links, images, lists, etc).

Why we did what we just did

You may be thinking that this takes too much time. Let’s see...if you have the ‘related
keywords’ list as well as a stash of AC, none of these steps should take much time. 10
minutes? Definitely possible. It’s all about getting into the habit of doing rewrites quickly
(helps if you are a decent writer)

If you’re NOT a decent writer, don’t worry – instead of thinking about writing well, write
as you would speak. Trite advice, but that’s because it works. The written word is part of
conversation, so use it that way to your advantage.

To be specific – the only ‘odd’ step you’ll see is including AC – and that’s not that hard
once you have a ‘stash’ of it ready. In fact, using AC can simplify your work quite a bit,
you can use definitions, tips, Q&As from topic FAQs, etc. Not to mention that you can
use images and related content to give more substance to the article, which will definitely
help you in the search engines.

You are welcome to skip some of the steps – don’t create headings, don’t create lists if
you don’t want to. But if you really, really want to kick butt with your content, do all of
the above as a minimum.